Is Hootsuite worth it?
July 08, 2022

Is Hootsuite worth it?

Tehya Bruce | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

The service that Hootsuite provides us is invaluable. It helps me create easy-to-understand social media reports, schedule posts, and change the copy for each platform as tailoring content is key! I use it every week in my role and will often also interact within the streams I have set up as it saves me time trying to search on the platform itself.
  • Scheduling content
  • Optimising release times to publish content
  • Offer great tutorials and courses
  • Suggesting tags tailored to the individual post
  • Offering a meter of how good the quality of the post is in the planner to give users an idea
  • Data analytics accuracy
I believe that Hootsuite offers a lot of support, ranging from Hootsuite Academy, the help center, tweets for support, and many other ways.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is great for scheduling content and tailoring it to best suit different social channels. I would say that it is least appropriate for editing image/video content, for live tweets, or live videos.

Hootsuite Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
9
Sentiment analysis
7
Broad channel coverage
7
Content planning and scheduling
9
Audience targeting
9
Content optimization
10
Workflow management
8
Automated routing and prioritization
9
Customer interaction histories
10
Bulk actions
8
Lead generation
8
Content marketing
8
Paid media management
7
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
10
Instagram
8
Pinterest
10
YouTube
10
Campaign success analytics
10
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
10

Using Hootsuite

ProsCons
Like to use
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Scheduling content
  • Viewing analytics
  • Creating streams
  • Tailoring streams to be based on geolocation
  • Understanding how to assign messages to certain users