Try it out! It's a real Hoot!
December 31, 2022

Try it out! It's a real Hoot!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

Hootsuite is a great cost effective tool for small businesses to get started and scale up from there. The free version includes plenty of great tools to get you started as you build your business. You can start out with big business tolls at small business prices. I use it to manage my social media accounts to save time and plan ahead so I can focus on the things I need to and not worry about marketing.
  • Tools to help you get started
  • Easy to navigate Admin Panel
  • Robust free version
  • Comprehensive help center
  • They could have a version in between the free and professional in the $29 range
  • Contend Library not available until the Business Plan which is a substantial cost.
  • Message Approvals not included until upgrade to the Business Plan as well.
  • Engaging Content
  • Saves Time Posting
  • Relevant Resources
Social Pilot has a few more features at the first paid plan that make it appealing to businesses with a smaller budget. Social Pilot does not have a free starter plan that allowed me to fully test out all the features I needed in order to make a decision and I felt the Dashboard was a little easier to navigate.
They respond relatively quickly and answer technical questions in language I can understand.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

The free version is best suited to small businesses starting on a small budget and has enough to start, but the price jump to Professional is reasonably priced, however, it does not include some features of other platforms in this category and price range. So depending on your budget Hootsuite might not be for you unless you have a decent size marketing budget. I would recommend for any small business starting out to try the Trial and see if it is for you, for a small business the Professional version should be all you need.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
Not Rated
Audience targeting
5
Content optimization
8
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
6
Bulk actions
8
Lead generation
5
Content marketing
9
Paid media management
5
Campaigns and promotions
9
Twitter
9
Facebook
9
LinkedIn
9
Instagram
9
Pinterest
9
YouTube
9
Campaign success analytics
8
Real-time tracking
7
Role-based user permissions & privileges
Not Rated
Mobile access
8