Hoover's Rocks!
June 07, 2016

Hoover's Rocks!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hoovers (Legacy)

Overall Satisfaction with Hoover's (Legacy)

Hoover's was used by the marketing and business development team at the firm - attorneys would use it sparingly but for the most part our division would use the product and pass along information to the attorneys. When preparing biz dev pitches we would use Hoover's to get as much info as possible on the target companies.

Pros

  • Executive bios
  • Company details and facts
  • Key player contact info

Cons

  • Tool was a bit clunky and not intuitive
  • Information wasn't always up to date or accurate
  • Load times were sometimes slow
  • Pitch conversion
  • Quick background research formulation - one stop shopping for a lot of good info
  • Helped provide important details to attorneys that they didn't have otherwise
CapitalIQ was better for bios and company financials. However purely from the standpoint of finding out what a company does as its core competency, where there offices are located and other key company information I preferred Hoover's. Hoover's had solid info on bios and financials but just not as accurate as CapIQ in my experience.
Hoover's was great when we wanted detailed company descriptions on what they do, how much revenue they generate, where their offices are located. I preferred to use other tools when looking up company bios - Linkedin was a better resource with much more up to date information which is key when looking for contact info.

D&B Hoovers Feature Ratings

7.2
Advanced search
6
Identification of new leads
4
List quality
9
List upload/download
7
Ideal customer targeting
10
Load time/data access
7
6.0
Contact information
3
Company information
7
Industry information
8
6.7
Lead qualification process
7
Smart lists and recommendations
5
Salesforce integration
8
Company/business profiles
6
Alerts and reminders
5
Data hygiene
8
Automatic data refresh
7
Tags
6
Filters and segmentation
8
6.0
Sales email templates
6
Append emails to records
6

Comments

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