Item: D&B Hoovers
Rating: 8
Author: Richard Ingram

Use Cases and Deployment Scope

I really like the ability to quickly find a phone number, website url, or email syntax for an account that I am prospecting for. Also, as you start typing to search for a company, it begins to auto-populate with possible accounts you are looking for and provides the headquarters location in the preview results so I know for a fact that I am selecting the right account that I should be looking into.

Pros and Cons

Find updated contacts.
List companies easily when typing them or adding them in.

Companies that have merged are listed without current information.
Updated addresses.
Employee turnover needs to update sooner.

Return on Investment

ROI on one closed sale was $120K.

Alternatives Considered

Great product in a largely crowded market that works well. We use several products together and it would be nice to have a one stop shop for all.

Other Software Used

Lead411, ReferralCandy, Clear Analytics

Likelihood to Recommend

Hoover's is a good tool if you are looking for basic information on companies. For larger companies with public reporting Hoover's is a great source for information. I think almost every company with a sales/business development force has used Hoover's in the past.

Great product, intuitive!

Software Version

Overall Satisfaction with D&B Hoovers