Powerful tool to provide extra value for your web clients
September 20, 2016

Powerful tool to provide extra value for your web clients

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We create websites for our clients and help them grow their business. Hotjar is essential in this process. We add Hotjar to every website we launch.


  • Heat maps - the ability to see where users not only click but the areas they hover their mouse are great insights on the design and offers of the website.
  • Video recordings - amazing tool to watch an anonymous user on your site. Real use user testing by just having your site online.
  • Easy setup - Hotjar setup couldn't be simpler. Recently they made it even better too. You used to have to add the code to your website, then view your homepage, and THEN verify. Now you just add it to your website and click verify. Turning on and setting up any of the tools are super easy too once the Hotjar code is active on a site.


  • I don't use all of Hotjar's features. We stick to more of the main big few. I know Hotjar has corner pops of employees with advice and tips to help you through the process and to use more features. They also send emails about features to help, however I never dove into either too deep. So I can't even say they should do a better job seeking the other features because they do (it seems) but currently I guess I don't see the time to learn/value returned benefit on my end yet.
  • Hotjar has been very valuable to us and our clients. It allows us to gain more insight and knowledge of a client's website and its users. In turn we have valuable research and insight on how to continue to improve and refine our clients' sites and continue to help grow their business's.
We can now A/B test inside our CMS fairly easily, so we dropped Optimizely. Everything else we use in tandem with Hotjar. Google Analytics normal traffic stats compared with the in-depth and specific reports we set up through Hotjar combine for a valuable arsenal of tools at our disposal for our clients. Google Analytics alone doesn't provide the level of analysis and information in which Hotjar adds to it for our clients.

Hotjar is well suited for heat maps and recordings of visitors. We always use at least these on every website we launch for clients. Hotjar can also have surveys or polls on specific pages where a user can provide valuable feedback. In turn this can help you optimize your offer. One thing to remember is you have to know how to read the stats Hotjar provides. No matter how much you tweak a design based on heat maps, for example, it won't fix a bad offer. So you have to get a feel for when a design needs to be tweaked versus maybe people going through to the bottom of your sales page, but not clicking buy - maybe it's your product or offer then. The stats alone won't help you figure that out.


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