Overall Satisfaction with Hotjar
We use Hotjar to track user behavior on our website, by pulling heatmaps of certain high-traffic pages, and setting up user recordings so analyze user behavior. We simply select the subpages on our website we want to track, and Hotjar records sessions, showing you where a user clicks and scrolls to on our pages.
- Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
- Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
- Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
- Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
- User Testing Alternative - Instead of hiring UX testers, we can leverage our actual customers to determine how they use our website. This has helped frame website redesign discussions on several occasions.
- Landing Page Design - We've designed our landing pages based on user feedback from heatmaps we've gathered from Hotjar. Understanding where to place CTAs and other pieces based on user interaction has helped us streamline our landing page design.
- Device Usage - Part of the data provided by Hotjar includes which device a user is visiting from. This helps us understand how mobile users work differently than desktop users.
Hotjar serves as a replacement to hiring UX testers, which are more expensive and not representative of our true audience.
Hotjar is a great, inexpensive tool with a multitude of benefits for website managers. I highly recommend Hotjar to anyone looking for user data on their website, or trying to understand how user-friendly their current interface is. Overall, I've been using Hotjar for 3 years, and it has helped frame many user experience or website improvement discussions.