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Certainly a HOT product
April 06, 2018

Certainly a HOT product

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar was mainly used by the marketing department since we were responsible for the global and local websites. Hotjar tackles the problem a lot of companies struggle with; "How is my website being used." Step one is to build a consumer friendly, inviting or really professional website, step two is getting traffic and step thee is to keep the visitors there. Google Analytics does a fantastic job at showing the traffic flow, but it fails to show which parts of the website are looked at or clicked at the most. This is where Hotjar steps in.
  • Hotjar is a very "visual" application. This made it easy to show our data to other colleagues in order to discuss the future of the website.
  • The application makes you see the website through the eyes of an unknowing consumer. This souds a bit cheeky, but it's easy to make false assumptions about a project you have been working on for a long time.
  • The 'heatmap' really shows what's important on your website and what needs improvement. For example we had a large front page but we noticed people stopped scrolling after a while. We decided to make the page smaller in order to make the page load faster.
  • While the data is really interesting, the amount of data can get huge over time. If you don't prepare this you'll be stuck with a big load of heatmaps and videos that all look a little bit different.
  • It's quite hard to organize the aquired data. There is no easy way to leave notes or integration with organisational applications.
  • It's hard to measure a direct ROI on website improvements. It's better to say that it's an improvement for the user experience, so people will be more likely to purchase or engage with your content.
  • It had a postive impact on my visual presentations about website-performance. My manager was quite impressed with the data we could collect.
  • Heatmaptracker and Mousestats
There aren't many competitors that provide this kind of accurate data. I have listed two other applications that gained my interest due to the cheap pricing point, but I'm definately glad my manager approved the purchase of Hotjar
Hotjar is a great addition to your online-marketing arsenal. If you're in the position where you can ask yourself: "We have a great website but how do we make it even better?" - this is the application you need. With its detailed heatmaps and videos, you can easily see what's the most interesting and what gets the most attention on your pages.