Website tracking tool that uncovers it all!
Anonymous | TrustRadius Reviewer
October 30, 2018

Website tracking tool that uncovers it all!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hotjar

We're using Hotjar in the marketing department to analyze how the website is performing and what should we be changing in order to improve conversions. The tool shows clicking data (where website visitors are clicking on) and the scrolling data (how far down the page are the visitors scrolling). We use the gathered information to decide what to change on the website to improve users' experience and conversions.
  • Tracks number of clicks on the website
  • Shows you how the users are moving on the page. It records their mouse movement.
  • It shows you the scrolling data so you know if your content is being seen at all.
  • It would be great to have it set so you can pick a specific time period to show the data for, ie last week, last month. Sometimes we run different campaigns that can cause different behavior on the page (ie, webinar promotion) and it'd be great to observe the specific period only.
  • More how-tos and guides on how to read the numbers and what changes you should be making based on the numbers.
  • Visual reports instead of csv ones. It's much easier to understand!
  • We're using it to improve our site, which is leading t more conversions.
  • We're selling it as a service we offer to our clients, under Conversion Rate Optimization process.
  • Research Studies
It's a great tool to monitor your website activity. You'll learn exactly what is it that your visitors are doing on the website and will be able to identify inefficiencies or places for change and improvement. This tool is suited for bigger teams that can take the data and apply the changes. If you're a one-man show, it's likely you won't have the time to do it all on your own. Changes require design and coding, which are usually very time-consuming.