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Hotjar is a must have for a marketer that cares about their website
October 01, 2018

Hotjar is a must have for a marketer that cares about their website

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar is being used specifically in our marketing department to help have a better idea of what our customer journey on our website is in relation to what we intend it to be. Using Hotjar, we can see where on our website people bounce from our pages, where people click, hover their mouse, and watch individual recordings to see how users interact with our website. It adds a more visualized perspective on a lot of information provided by Google Analytics.
  • Visitor recording is amazing. To be able to see how a user that starts on a landing page progresses through and interacts with your website is incredibly useful to iterate on high traffic pages and to find impactful places to A/B test
  • Heatmaps are also impressive. To see where people drop off of your page or where they click and hover their mouse is incredibly valuable information to have. It shows where your visitors' attention is drawn and can point to places where you could add a CTA.
  • Hotjar could use more algorithms and advanced analytics to make suggestions for you. As valuable as all of the information available to you can be, sometimes it is an overwhelming amount of data and if they had a way to help guide you towards data driven decisions (lots of people leave your page by this point, maybe you should reorganize the page, etc.), that would be nice.
  • It would be nice to be able to see why people leave the page on the heatmaps. For example, on a page with a full nav menu, a lot of users will leave the page at the top since they find the page they find the page they're looking for.
  • Hotjar has allowed for us to increase the session duration of our visitors and direct visitors through our website more efficiently based on the recordings and heatmaps we viewed in Hotjar
  • We have had tendencies in the past to make decisions based on Hotjar data that may not have been accurate due to multiple variables being at play or small sample size. If Hotjar had more data-driven insights on a dashboard it may have helped us look more closely at what the heatmaps and visitor recordings were telling us before making a decision
Anybody who cares about seeing what their users are doing on their website should be using Hotjar. It's definitely best suited for e-commerce websites to see potential conversion opportunities, but can certainly be used by informational websites to help give people the best information in the best way. Hotjar is most useful if you have time to do plenty of research on your data, if you only have a little bit of time here and there it's likely that you won't get the most out of it.