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HubSpot Review: "Non-Profit Product Marketer"
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Nicholas Smarrelli profile photo
Updated June 16, 2015

HubSpot Review: "Non-Profit Product Marketer"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction with HubSpot

Working for a HubSpot platinum partner, we use HubSpot for just about all of our clients. Our sales team also uses the newly improved CRM.
  • It allows my email efforts to be very automated and very personal.
  • The analytical reviews are great. I am able to see and test which keywords are strong and which keywords not that great.
  • The lead scoring feature is one of our favorite things to use. Rather than bombarding the customer with sales calls after their first download, we're able to be patient and target qualified leads who have shown an interest in our clients product.
  • Integration with other software systems. We currently use a CRM that is not Salesforce and at first it was a real struggle to get everything set up properly.
  • We are able to generate more qualified leads to the sales team.
  • We are able to learn more about our customers.
  • I am able to spend time with other assignments as needed due to the automation of Hubspot.
Clients have to come to us on Constant Contact. It's extremely limiting doesn't provide the in depths automation and segmentation that HubSpot provides.

HubSpot Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
7
Email deliverability
8
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
9
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

Likelihood to Renew

10
Because it truly is the future of marketing. It is very simple and straight forward to use.