Updated June 16, 2015

HubSpot Review: "Non-Profit Product Marketer"

Nicholas Smarrelli

Resource Center Manager

National Fatherhood Initiative11-50 employees

Score 10 out of 10

Vetted Review

Verified User

Software Version
Enterprise

Use Cases and Deployment Scope

Working for a HubSpot platinum partner, we use HubSpot for just about all of our clients. Our sales team also uses the newly improved CRM.

Pros and Cons

It allows my email efforts to be very automated and very personal.
The analytical reviews are great. I am able to see and test which keywords are strong and which keywords not that great.
The lead scoring feature is one of our favorite things to use. Rather than bombarding the customer with sales calls after their first download, we're able to be patient and target qualified leads who have shown an interest in our clients product.

Integration with other software systems. We currently use a CRM that is not Salesforce and at first it was a real struggle to get everything set up properly.

Return on Investment

We are able to generate more qualified leads to the sales team.
We are able to learn more about our customers.
I am able to spend time with other assignments as needed due to the automation of Hubspot.

Alternatives Considered

Clients have to come to us on Constant Contact. It's extremely limiting doesn't provide the in depths automation and segmentation that HubSpot provides.