HubSpot is a Great All-in-one Inbound Marketing Platform and Helps Marketers Move Faster
Michael Reynolds | TrustRadius Reviewer
Updated June 16, 2015

HubSpot is a Great All-in-one Inbound Marketing Platform and Helps Marketers Move Faster

Score 9 out of 10
Vetted Review
Review Source

Software Version

Enterprise

Modules Used

  • All of them :)

Overall Satisfaction with HubSpot

HubSpot is a good, comprehensive inbound marketing platform that reduces time and friction for marketing pros who want to implement a holistic inbound marketing program. We're using it as a blogging platform, an SEO tool, a landing pages tool, a contact database, a CRM, a social media tool, and generally an all-in-one marketing toolbox.
  • The user interface is very good. It's clean, easy to use, and logical.
  • It's blogging platform is outstanding. It has SEO coaching tools, is conversion friendly, and has a lot of nice features.
  • The social media tool is excellent and the social inbox gives us a great way to monitor and manage all social communication from one place.
  • The CRM is great! It makes the sales job a lot easier.
  • We would love to see some AdWords integration, similar to WordStream
  • HubSpot support is generally pretty good but sometimes hit or miss
  • Efficiency is the greatest impact. We can do everything faster with HubSpot
  • It's really been a great help for the sales team because we are able to track leads in such a detailed fashion
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
I would not recommend HubSpot for a smaller business without in-house marketing help or the budget to outsource. It's a complex tool and it takes serious commitment to use it properly and get value from it. You have to put in the time and effort. It's well-suited for larger organizations that have marketing help and sell a more expensive product or service.

Using HubSpot

We've made a commitment to go all in with HubSpot and even though it's not perfect, it helps us enough that we've been able to grow a lot faster then we could without it.