Although there is a learning curve, HubSpot is fairly easy to use. I liked the older version better than the newer version, but there are some great features in the Content Optimization System that are hard to emulate elsewhere. Interestingly, once you have been on the platform its not that easy to migrate off the platform. That coupled with the increased security against hacking has made HubSpot a great choice for maintaining an ongoing website and web presence. I like the way all the online components integrate and I also have all of my leads loaded into my HubSpot portal. When I do outbound email blasts, the engagement with customers is logged in my portal and now with lead scoring, the ability to evaluate leads and define programs for specific market segments, the Hubspot software gives a smaller organization the ability to create laser focused marketing campaigns. This results in improved return on investment and also increased engagement.