Hubspot: Is It Worth The Expense?
Updated February 04, 2015

Hubspot: Is It Worth The Expense?

Jody Raines | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version


Modules Used

  • Content
  • Social Media
  • Reporting
  • Email
  • Lead Nurturing
  • Keyword Research
  • Link Building
  • Competitive Analysis
  • Landing Page
  • Contacts
  • Leads

Overall Satisfaction with HubSpot

  • Hubspot is a great tool for analyzing the performance of your website and online presence.
  • The ability to evaluate your social media, email, web presence and have it unified toward your business goals is important for "inbound marketing". Hubspot is a great tool to have visibility to all of these components in one place.
  • Non-technical people can usually figure out how to add content and how to evaluate performance of their website using Hubspot tools.
  • Hubspot defines steps to improve your marketing program and then measures how well you have implemented these steps.
  • Hubspot continues to evolve and improve. It's one of the greatest features and also one of the biggest frustrations with the product.
  • The software has a great interface for mobile environments.
  • Optimizing the user experience by presenting optimized interfaces is an advanced feature that many small business owners may not have the ability to implement without a platform like Hubspot.
  • Each time you log into Hubspot you are never quite sure what has changed. This can be especially challenging for new users of the software.
  • In previous versions, the Content Management System was easier for non-technical people to learn. The new Content Optimization System is challenging and less intuitive. Couple that with ongoing change to the platform and it can be frustrating if you do not devote time to learning the nuances.
  • Anyone who invests in the software should understand that this is just the first step. Ongoing management and implementation is what makes a Hubspot website evolve and productive.
  • There are many classes that are offered to help learn how to use the software. This can be overwhelming to new users.
  • When I first implemented Hubspot I saw an immediate improvement because the platform enables your website to be easily indexed. Over time, the improvement in organic traffic has improved.
  • Many of my clients have been able to stop spending money on pay per click or online advertising because their organic traffic has improved so dramatically.
  • Understanding A/B testing and having the ability to evaluate how landing pages perform leads to continuous improvement over time. This is one of the greatest advantages of an online platform.
  • Hubspot integrates with social media and it's easier to determine what the contribution is for each channel.
Although there is a learning curve, HubSpot is fairly easy to use. I liked the older version better than the newer version, but there are some great features in the Content Optimization System that are hard to emulate elsewhere. Interestingly, once you have been on the platform its not that easy to migrate off the platform. That coupled with the increased security against hacking has made HubSpot a great choice for maintaining an ongoing website and web presence. I like the way all the online components integrate and I also have all of my leads loaded into my HubSpot portal. When I do outbound email blasts, the engagement with customers is logged in my portal and now with lead scoring, the ability to evaluate leads and define programs for specific market segments, the Hubspot software gives a smaller organization the ability to create laser focused marketing campaigns. This results in improved return on investment and also increased engagement.
Dependent upon the size of the business, the organizations budget and the value of leads and clients, it may or may not make sense for a business to consider Hubspot. There are other platforms that may make more sense. I find that Hubspot is great for businesses where the value of a lead is high, and the ability to close strong leads is also high. If you have a sales team that is commissioned, it makes sense to use a tool that will provide an ongoing source of scored leads.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Lead nurturing automation
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Integration with SugarCRM