Great tool with lots of functionality
August 29, 2014
Great tool with lots of functionality
Score 7 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
We mainly use HubSpot to manage email communications with our subscribers, this constitutes 90% of our usage. We send emails about our latest product changes, invites to webinars, reminders, notifications about new blogposts, and to distribute content. The remaining 10% of the usage is to host landing pages, manage our blog, and keep an eye on prospects.
Pros
- Manage emails and workflows. In my opinion this is HubSpot's main strength, to trigger and manage workflows based on the buyer's journey.
- HubSpot's lead scoring is also really handy. It's a great way to loop in sales on any marketing initiatives.
- The ability to look back at contact and see their level of engagement over time.
Cons
- The landing page is very rigid, in that it's hard to customize it quickly on the go.
- To set up a new workflow you need to jump into 3-4 tools to get everything prepped and ready to go. Set up a list, a landing page, possible a new form, etc. It would be nice to have the workflow as a central location, and from there a user can quickly create an email, a list, a landing page.
- Since we used HubSpot for emailing our subscribers we often find our selves having to make a specific list for a specific targeted email. It would be great if from within the email tool, you can quickly specify conditions that need to be met to create a list. In other words, creating a list on the go.
- More flexibility on the conditions that can set to determine how a workflow folds out.
- The ability to add multiple exit conditions for a workflow. This would be good where there 2+ streams of content, where a user can enter into any of which and be taken across the rest over time.
- Our ROI hasn't been that great yet. But I can see the potential of a good ROI in the next year or two as we continue to develop our core content offering.
- Our lead conversion speed has been about the same. Again as above as a startup it will take time to see significant measurable results as we are just beginning to build our data around the sales funnel.
- HubSpot has saved us lots of time in managing emails sends to our contacts, an in nurturing our pool of leads.
- Price can be prohibitive for a young company. Content marketing takes time to take effect, and HubSpot can be a cost centre in the first year+
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