Easy to use and integrate, backed by great training!
October 22, 2014

Easy to use and integrate, backed by great training!

Duessa Holscher | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with HubSpot

We use HubSpot to manage marketing across 4 different branded divisions in our software company. It has been a great tool to help us manage content, implement lead nurturing, control social media and implement an inbound marketing strategy across our company. It's great for reporting and easy to use. I really appreciate all the guidance, training and overall marketing advice that Hubspot provides.
  • Marketing training and advice -- great webinars, articles and content help you discover best practices. Hubspot really practices what it preaches when it comes to inbound marketing.
  • Having everything in one spot makes it easy to update web content, create landing pages, create new forms, manage contacts, do lead nurturing, send emails, etc. It all ties together.
  • Reporting is basic but instructive and easy to follow.
  • Hubspot has been gradually changing over their content management tools -- and our main website content editors are the last to convert. This makes it a bit confusing as there are different "styles" in different areas of the product, and sometimes getting things formatted just the way you want it is difficult. I have high hopes for the future though with the new tools they are developing.
  • I wish we could manage multiple domains into the same account, so we could make use of the same lead nurturing and contact databases while managing content for different websites.
  • Some of the reporting could use improvement. Certain things are not super easy -- for instance just to see how many conversions we had off a particular email campaign is a bit more involved than you might expect.
  • We've integrated Hubspot to our CRM system and that has vastly improved efficiency for our marketing and sales team.
I have not had experience with other marketing automation products.
We find Hubspot easy to use for all of our marketing team, and easy to integrate into other systems.
Overall, I think Hubspot is a great product. It can get quite expensive especially as my understanding is that you have to have the enterprise version to integrate e-commerce, which is a bummer for smaller businesses. Our costs have gone up substantially over the years as our database has grown.