Item: HubSpot Marketing Hub
Rating: 9
Author: Duessa Holscher

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We use HubSpot to manage marketing across 4 different branded divisions in our software company. It has been a great tool to help us manage content, implement lead nurturing, control social media and implement an inbound marketing strategy across our company. It's great for reporting and easy to use. I really appreciate all the guidance, training and overall marketing advice that Hubspot provides.

Pros and Cons

Pros

Marketing training and advice -- great webinars, articles and content help you discover best practices. Hubspot really practices what it preaches when it comes to inbound marketing.
Having everything in one spot makes it easy to update web content, create landing pages, create new forms, manage contacts, do lead nurturing, send emails, etc. It all ties together.
Reporting is basic but instructive and easy to follow.

Cons

Hubspot has been gradually changing over their content management tools -- and our main website content editors are the last to convert. This makes it a bit confusing as there are different "styles" in different areas of the product, and sometimes getting things formatted just the way you want it is difficult. I have high hopes for the future though with the new tools they are developing.
I wish we could manage multiple domains into the same account, so we could make use of the same lead nurturing and contact databases while managing content for different websites.
Some of the reporting could use improvement. Certain things are not super easy -- for instance just to see how many conversions we had off a particular email campaign is a bit more involved than you might expect.

Return on Investment

We've integrated Hubspot to our CRM system and that has vastly improved efficiency for our marketing and sales team.

Alternatives Considered

I have not had experience with other marketing automation products.

Likelihood to Renew

We find Hubspot easy to use for all of our marketing team, and easy to integrate into other systems.

Likelihood to Recommend

Overall, I think Hubspot is a great product. It can get quite expensive especially as my understanding is that you have to have the enterprise version to integrate e-commerce, which is a bummer for smaller businesses. Our costs have gone up substantially over the years as our database has grown.

Comments

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Easy to use and integrate, backed by great training!

Software Version