Easy to use and integrate, backed by great training!
October 22, 2014
Easy to use and integrate, backed by great training!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
We use HubSpot to manage marketing across 4 different branded divisions in our software company. It has been a great tool to help us manage content, implement lead nurturing, control social media and implement an inbound marketing strategy across our company. It's great for reporting and easy to use. I really appreciate all the guidance, training and overall marketing advice that Hubspot provides.
- Marketing training and advice -- great webinars, articles and content help you discover best practices. Hubspot really practices what it preaches when it comes to inbound marketing.
- Having everything in one spot makes it easy to update web content, create landing pages, create new forms, manage contacts, do lead nurturing, send emails, etc. It all ties together.
- Reporting is basic but instructive and easy to follow.
- Hubspot has been gradually changing over their content management tools -- and our main website content editors are the last to convert. This makes it a bit confusing as there are different "styles" in different areas of the product, and sometimes getting things formatted just the way you want it is difficult. I have high hopes for the future though with the new tools they are developing.
- I wish we could manage multiple domains into the same account, so we could make use of the same lead nurturing and contact databases while managing content for different websites.
- Some of the reporting could use improvement. Certain things are not super easy -- for instance just to see how many conversions we had off a particular email campaign is a bit more involved than you might expect.
- We've integrated Hubspot to our CRM system and that has vastly improved efficiency for our marketing and sales team.
I have not had experience with other marketing automation products.