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Hubspot review from a Customer Success employee :)
October 22, 2014

Hubspot review from a Customer Success employee :)

Brandon Carroll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use Hubspot for all of our marketing automation to get potential trialers to try out our software. We use behavior targeting to convert more website visitors to leads and then leads over to trialers.
We create custom content and a/b test landing pages to increase conversions. We are in the process of using Hubspot to manage our customer success lifecycle of our current customers and get them to be stickier and have a longer lifetime value.

  • E-mail campaigns
  • Landing pages
  • Marketing automation via smart lists and managing behavior based workflows
  • Large learning curve - it's overwhelming
  • Integrating seamlessly with other systems - requires a fair amount of dev time to integrate with Salesforce
  • Takes a while to setup - need a large time committment up front to extract value from the product.
  • Higher conversion from traffic to lead
  • Higher conversion from lead to trial
  • Higher retention from automated messaging based on user behavior
  • Increased employee efficiency
We selected Hubspot because our VP of Marketing was an expert user in the product and had a lot of background in the value it brought to the business. In addition, we 100% believe that inbound marketing is the future of marketing, and Hubspot is the leader when it comes to inbound marketing. Marketo is great software, but Hubspot is easier to learn and helps us leverage our time and optimize conversions and new trials, despite a limited amount of time.
We are very likely to renew our subscription with Hubspot, as we rely on it for our business processes.
Hubspot is the best in the business. It's the easiest to use and it's incredibly powerful software. We worry that we are not maximizing our value of the software, as there really are endless possibilities. They are amazing at content marketing and has completely "flipped the funnel" on its head when it comes to acquiring new customers. We rely heavily on Hubspot and it has helped our business tremendously.

Using HubSpot

Marketing
Customer Service
Customer Success
Marketing
Social media
Blogging/Content
Webinars/landing pages
SEO/Search engine optimization
Community Building
  • Marketing - converting to new trials
  • Customer Success - retention and behavior-based workflows
  • Data analysis - to get a pulse for our entire customer lifecycle and iterate as necessary.
  • Landing pages for e books
  • Keywords for blog content and getting a higher SERP.
  • Going to be using it for automated, proactive value-add messages for current customers
  • Going to be able to use it to build a referral program for our power users

Evaluating HubSpot and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
Our VP of Marketing having used it in her prior role.
We wouldn't have! We love Hubspot :)