Item: HubSpot Marketing Hub
Rating: 10
Author: Brandon Carroll

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We use Hubspot for all of our marketing automation to get potential trialers to try out our software. We use behavior targeting to convert more website visitors to leads and then leads over to trialers.
We create custom content and a/b test landing pages to increase conversions. We are in the process of using Hubspot to manage our customer success lifecycle of our current customers and get them to be stickier and have a longer lifetime value.

Pros and Cons

Pros

E-mail campaigns
Landing pages
Marketing automation via smart lists and managing behavior based workflows

Cons

Large learning curve - it's overwhelming
Integrating seamlessly with other systems - requires a fair amount of dev time to integrate with Salesforce
Takes a while to setup - need a large time committment up front to extract value from the product.

Return on Investment

Higher conversion from traffic to lead
Higher conversion from lead to trial
Higher retention from automated messaging based on user behavior
Increased employee efficiency

Alternatives Considered

Marketo Marketing Automation

We selected Hubspot because our VP of Marketing was an expert user in the product and had a lot of background in the value it brought to the business. In addition, we 100% believe that inbound marketing is the future of marketing, and Hubspot is the leader when it comes to inbound marketing. Marketo is great software, but Hubspot is easier to learn and helps us leverage our time and optimize conversions and new trials, despite a limited amount of time.

Likelihood to Renew

We are very likely to renew our subscription with Hubspot, as we rely on it for our business processes.

Likelihood to Recommend

Hubspot is the best in the business. It's the easiest to use and it's incredibly powerful software. We worry that we are not maximizing our value of the software, as there really are endless possibilities. They are amazing at content marketing and has completely "flipped the funnel" on its head when it comes to acquiring new customers. We rely heavily on Hubspot and it has helped our business tremendously.

Marketing - converting to new trials
Customer Success - retention and behavior-based workflows
Data analysis - to get a pulse for our entire customer lifecycle and iterate as necessary.

Innovative Uses

Landing pages for e books
Keywords for blog content and getting a higher SERP.

Future Planned Uses

Going to be using it for automated, proactive value-add messages for current customers
Going to be able to use it to build a referral program for our power users

Evaluating HubSpot and Competitors

Products Replaced

Key Differentiators

Product Features
Product Usability
Product Reputation
Prior Experience with the Product

Our VP of Marketing having used it in her prior role.

Evaluation Lessons Learned

We wouldn't have! We love Hubspot :)

Comments

Please log in to join the conversation

Hubspot review from a Customer Success employee :)

Software Version