Hubspot review from intermediate user, primarily from social media/email marketing perspective.
Overall Satisfaction with HubSpot
- Hubspot is immensely helpful in managing social media. By planning posts ahead, I can have a month’s worth of social marketing done in one day and not have to worry about being at my computer so I can post it at the right time. Also, by connecting to various accounts in the same post, we don’t need to make 3 separate posts for the same topic; conversely we can avoid being spammy because it is easy to toggle between messages and customize them. For social media monitoring, it is quick to detect responses or track topics which is good to keep up on industry trends, what people are saying about us, or what our competitors are Tweeting about, etc.
- Another thing I like is email creation and management. While there are some hiccups with formatting (though this seems common in email software…), it is nice that anyone can log in and edit in real time to avoid 5 versions of something or forwarding emails on. That gets confusing and is error prone. Additionally, the ability to track the email/campaign after it is sent is helpful to gauge our efforts and tweak them if need be in addition to seeing overall trends, especially with the suggestions tab.
- Finally, I like the campaigns breakdown to get a good overview of everyone’s efforts on the same campaign. Our web developer is concerned with CTAs/landing pages, demand gen is concerned with email stats, and content is concerned with blog views and responses. You can see exactly what contributed to the stats and that lends credibility to your department and can also help you see what wording/tactics were effective and move forward from there.
- With social functionality, sometimes responses don’t show up in real time, or pieces are just missing. However, Linked In is more difficult to track as the API is not open. But still, it doesn’t completely cut out the need to be connected to the platforms separately.
- Email formatting can be difficult at times, even for things as simple as text color or font size. The preview does not always match how the sent email appears in an inbox, so you have to be extra diligent when editing before pressing send, otherwise your formatting might be off, through no real fault of your own.
- HubSpot might not be perfect, but I can’t really imagine our marketing team being as responsive, efficient and up to date on what everyone is doing in marketing and how that helps/hurts sales if we had different platforms for everything, did things manually or relied on someone else to do it. HubSpot allows us to be individually responsible for our marketing efforts, but also makes it easy for others to see what we’re doing and find out where the holes might be. Every single person in the department uses it.
- Because leads come in real-time, you can immediately see who is doing what and where they came from. That helps marketing to know what's working, and it also clues sales in to help them give a more personalized starting point from which they can reach out by understanding who the potential client is and what they're looking at.
HubSpot will keep us a customer because trying to move away from it would be difficult as we are very integrated into it. Additionally, because they are constantly rolling out functionality and are responsive to help where functionality might not be there yet, we have come to expect quick solutions. It’s constantly evolving and not just to be flashy, but to make the user experience more intuitive, simple and better.