This review is as easy to read as HubSpot is to use
February 26, 2015

This review is as easy to read as HubSpot is to use

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is mainly utilised by our Marketing team and Business Services team. We find it incredibly useful in tracking and improving our email campaigns, marketing activities and it is incredibly good at helping us track our new leads/prospects and contacts. HubSpot is a collaborative gem that allows all our teams to understand the projects and campaigns being worked on and to track the success and click through on our major campaigns. It allows us to keep track of, collaborate and easily manage our interdepartmental projects without difficulty or confusion.

Pros

  • Incredible Ease of Use and Practical Layout.
  • Tracking and Monitoring of Campaigns is simple and efficient.
  • Creating Email Campaigns and maintaining each Project is simple and allows for company wide understanding of progress and success.
  • Maintaining our understanding of where we stand in the market and helping us keep track of our form submissions and customer contacts has saved us so much time and improved our performance immensely.

Cons

  • In truth there is nothing within HubSpot that I find difficult or impractical. It possesses all the features and functions that we need and then some.
  • Faster Lead Conversion
  • Better Understanding of Customer Services needs
  • Increased Efficiency in Post Campaign projects
  • Better System Management re: leads, contacts, opportunities
  • n.a
I don't know if our company has trialed or previously used any other systems but i have only used Hubspot and have found no reason to want to change systems or move away from it.
Has been consistent and useful everyday. It has become a daily used tool within many of our departments and has improved our business functionality immensely.
Ideally we use it for marketing but we have less use of HubSpot in regards to the sales area. I have met with prospects and customers during roadshows and conference and I have recommended HubSpot to people who have said that their tracking of prospects and leads needs to improve and especially when I hear people talk of the difficulty of tracking and understanding email campaigns and marketing.

HubSpot Marketing Hub Feature Ratings

8.7
Dynamic content
10
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
9
8.3
Lead nurturing automation
8
Lead scoring and grading
10
Data quality management
6
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
9.5
Social sharing and campaigns
9
Social profile integration
10
9.0
Dashboards
10
Standard reports
10
Custom reports
7
8.0
API
9
Role-based workflow & approvals
9
Customizability
7
Integration with Microsoft Dynamics CRM
7

Comments

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