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HubSpot: Our Virtual 24/7 Recruiter
October 23, 2014

HubSpot: Our Virtual 24/7 Recruiter

Fred Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Marketing Platform plus CRM (beta)

Overall Satisfaction with HubSpot

It is being used by the Center for Distance Education as a lead generation source for our fully online degree programs. It is currently our only lead source for the admissions unit.

We needed a solution that would integrate our online promotion elements (web pages, offers, blogs, landing pages) into a cohesive set of tools.
  • Workflows are particularly helpful for our small staff. We know that a lead will get contacted with our offers and communications in a timely fashion.
  • The blogging tool is feature-rich and foolproof. It prompts you to include or clarify various elements (key words, etc.) before it goes live.
  • The training videos are excellent. I watch them often and repeatedly to grasp or refresh on a topic
  • The whole inbound concept has been harnessed by HubSpot. Even while we were implementing landing pages, leads were coming in because of the sound structure of the templates.
  • Concepts like the Buyer Persona and the Buyer's Journey are helpful to those new to inbound marketing as they paint a clear picture of who your trying to reach with your product or service.
  • For application in education, it would help if there some training videos tailored for higher education. Many who work in higher ed are not marketers per se and need hand holding through the early phases of implementation.
  • The "starting point" becomes blurred, I think. We started with personas as a concept, and shifted to technical tools like offers and landing pages in the application. A walk-through of a sample set up would be good in an early phone call.
  • Before we were even finished with implementation, we started getting applications for admission and 4-5 enrollments. This with minimal effort on the part of staff. HubSpot is like another employee (a recruiter) for our unit.
  • The new customers we have because of HubSpot will more than pay for our subscription.
My staff and I are convinced of the value of HubSpot and the validity of inbound marketing. I cannot employ a recruiter or two to do what HubSpot does for the price. The additional of the CRM just adds that much more value to the service.
Thought I'm not a marketer or business person, I think the question is "Where isn't HubSpot appropriate?" The list would be short I think.