Item: HubSpot Marketing Hub
Rating: 9
Author: Matt Reimann

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

HubSpot helps Books Tell You Why with many of our needs as a modern company. We run a blog that posts articles on a daily basis, and HubSpot aids us in formatting these articles, on everything from photos to hyperlinks, and it helps us keep steady track of the traffic generated by our articles. It also helps me engineer our social media postings to be as appealing as possible, allowing me to dictate the time of posting, its presentation, and its click rate. HubSpot also keeps helpful tabs on all the numbers that interest a business. It lets me know how many visitors, leads, and customers come through social media, and maintains a constant comparison with our previous month's record so we can strive for growth every day.

Pros and Cons

Pros

It provides thorough statistics on the results brought by your social media postings, articles, and downloadable content.
It allows its users to have a beneficial overview of all social media postings and interactions; everything from time of posting to retweets.
It wants your business to grow and be successful, and helps you tailor your website to build more meaningful relationships and customers. It helps you engineer pages to be alluring to search engines and accessible and clickable to visitors with attractive Calls-to-Action and ample linking capability.
It consistently provides opinions and tips from experts in the industry for you to apply to your own business.

Cons

There is some discrepancy between real time and HubSpot's processing abilities. I've noticed it can take almost an hour for the social media page on HubSpot to reflect the results generated. This is true on Google+, especially.
Like all websites, HubSpot is not immune to glitches. On rare occasions, but it happens nonetheless, HubSpot will post something twice, or when you have posted it, it will not allocate it to the "Published" section for a significant amount of time.
Some capacities are limited. Unfortunately, by virtue of being present on the internet, every business is presented with the occasional unsavory participant. Deleting comments on social media platforms is incredibly difficult through HubSpot, if possible at all.

Return on Investment

We've witnessed our collective views increase through almost every consecutive month
Our leads have likewise increased with our advancing familiarity with creating optimal landing pages and downloadable content

Likelihood to Renew

We're big proponents of the inbound marketing approach, and HubSpot has been an important tool in tethering our business to this effective strategy. The content features of the software makes it easy for our team of contributing writers to collaborate with our editor to produce and format the best, most appealing articles possible. The social media feature allows us to plan our approach and content a week or so in advance, and we have the ability to track our leads from this front as well as from various other entrances to our site. We not only enjoy those visitors and customers that we can corral from our marketing fronts, but those who come to us through organic search, too. Overall, HubSpot is an effective, user-friendly nexus to grapple with and manage these various factors that are essential to our practical growth as a company.

Likelihood to Recommend

If you sell a product directly to consumers on the internet, and you have the capital to employ a small but knowledgeable staff to manage your content (at first, no more than 1-3 people), HubSpot is an essential program. HubSpot is especially conducive to businesses that sell products to passionate and curious customers. BTYW sells collectible and rare books, and connecting people to information about the various facets of the trade - authors, special volumes, news, etc. - is not only a pleasure but a crucial tactic to thriving today. HubSpot aids our needs to present and manage such information with greater effectiveness and ease.

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How a Writer and Social Media Manager Can Sell Collectible Books Using HubSpot

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