HubSpot and Inbound Marketing helps our lead generation
February 04, 2015

HubSpot and Inbound Marketing helps our lead generation

Gaelle Cealac | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version


Overall Satisfaction with HubSpot

We use HubSpot for lead generation, it's the platform that helps us organize all of our Inbound Marketing effort. Not only is the web marketing department using it but also our sales department (to identify prospects, leads, and follow up when a lead is mature enough to speak with a sales rep).
  • HubSpot has a very friendly-user platform, I like that it is very intuitive, it's quite easy to use.
  • Support is wonderful and very fast to answer you wether you want to be contacted by email or phone.
  • How easy it is to create landing page, call-to-action, emails or blog post.
  • The ability to pass certifications (inbound marketing & HubSpot).
  • There is so much information, it's sometimes hard to understand where to start.
  • HubSpot translated in French with French support would be nice :)
  • Ability to track leads' behavior
  • Lead generation
HubSpot goes with our Inbound Strategy, no lead generation through Inbound Marketing without it!
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Integration with CRM system
  • Social marketing
  • SEO
  • Blogging
You need to understand Inbound Marketing to get the most out of HubSpot. If you want to switch to HubSpot, you need your entire company to take the leap: Inbound Marketing is a company strategy and everybody needs to be onboard. HubSpot focuses on content production and lead generation, it gives you a clear view of your digital actions with reports.

The questions you should ask yourself: Do you want to implement an Inbound Marketing strategy or do you just need another "marketing automation" platform?