We Doubled our Leads and Increased Our Close Ratio with HubSpot
Tom Lombardo | TrustRadius Reviewer
Updated February 04, 2015

We Doubled our Leads and Increased Our Close Ratio with HubSpot

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Modules Used

  • Website, Blogging, SEO

Overall Satisfaction with HubSpot

We host our website and our blog on HubSpot. The website platform includes functions for creating Call To Actions and for tracking their performance, which we use extensively. We live by the reports that the application generates, especially the "buyer's path" that lets us know where people start and where they end up. The SEO and keyword reports guide our content creation as well. Analysis of those, coupled with some Google reports, we establish our content strategy.
  • HubSpot gives you insight into how users interact with your website so you can know where your content and presentation is strongest and weakest. This changes, which the tools make clear.
  • The SEO reporting tools are especially powerful and really help you figure out which keywords are performing.
  • The tools focus on creating quality inbound leads, which is exactly what our department is expected to produce, so we appreciate the "philosophical" alignment of the application.
  • The version we have does not allow us to incorporate structured data.
  • They have upgraded to a new version and we've had several challenges in making the migration work.
  • Data within HubSpot is not always consistent from report to report, which is really not that big of a deal because overall the reports give you the direction you need and measure responses to your efforts.
  • In a year we've doubled the number of inbound organic leads we generate per month.
  • In that same year the quality of leads skyrocketed, as measured by our close ratio.
  • Updating and maintaining our website and blog couldn't be easier.
Before HubSpot we approached the same work the same way, but we had only Google Analytics and AdWords for planning and we had only server logs and a few other clever tricks to figure out what was actually happening on our site. It was like looking at a statue covered by a sheet. HubSpot pulled the sheet off so we could see what was actually there.
Not only is the application great, but the monthly strategy calls are also really helpful, as are the HubSpot reference library, templates, and blog articles. New clients moving directly into their responsive, structured-data-friendly version will face a very enjoyable learning curve to harness it all for your purposes. HubSpot knows what we're doing and how we're doing it, and they're just as interested in our success as we are.
If you understand content marketing, HubSpot is one of the best tools available. To me it's really not about asking questions of HubSpot; it's about asking questions of yourself. Is your website supposed to create leads? Do you know your markets? Do you know who within each of your markets will make the buying decision? If you have at least a fundamental grasp of those things, then HubSpot will enable you to test your understanding and refine your presentation to make it generate leads more effectively. But it doesn't do the work for you -- ultimately you have to produce the content that will rank and attract people. HubSpot is the paintbrush; your writing is the painting.

HubSpot Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
Not Rated
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated