From a Non-Profit perspective
January 23, 2015
From a Non-Profit perspective
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
The Marketing department are the primary users of the product. We are beginning to expose other areas of the organization to the product and hope to roll it out organizationally by mid year 2015.
Pros
- Track traffic on the website
- Easy to navigate through the information gathered
- Creating smart lists and the overall management of that data
Cons
- Landing pages can be a little cumbersome at first, but once you have navigated through a couple set ups and edits, it becomes easier.
- It's not always clear where HubSpot gleans the contact information from. It would be good to have that be more transparent
- Personas can be a little tricky at first, but again, once you walk through a couple, it becomes more intuitive.
- More informed lead follow up
- Improved lead conversion by virtue of being able to see the history
- More informed and targeted customer service
Comments
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