From a Non-Profit perspective
Anonymous | TrustRadius Reviewer
January 23, 2015

From a Non-Profit perspective

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

The Marketing department are the primary users of the product. We are beginning to expose other areas of the organization to the product and hope to roll it out organizationally by mid year 2015.
  • Track traffic on the website
  • Easy to navigate through the information gathered
  • Creating smart lists and the overall management of that data
  • Landing pages can be a little cumbersome at first, but once you have navigated through a couple set ups and edits, it becomes easier.
  • It's not always clear where HubSpot gleans the contact information from. It would be good to have that be more transparent
  • Personas can be a little tricky at first, but again, once you walk through a couple, it becomes more intuitive.
  • More informed lead follow up
  • Improved lead conversion by virtue of being able to see the history
  • More informed and targeted customer service
We are just getting started with understanding the full depth and breadth of the software. We want to give it at least 3-5 years to fully explore all that it can do for the organization.
  • Lead nurturing
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Integration with CRM system
Some key questions to ask are:

  • How will you be using HubSpot?
  • What are your goals?
  • What will you do with the information that is gathered?