Item: HubSpot Marketing Hub
Rating: 10
Author: Mark Holley

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We use HubSpot for all marketing and enrollment-related actions at Method Schools. We use it as an inbound tool for generating and nurturing leads. We then use it to complete the process from lead to customer (enrollment) using forms. We're now in the process of converting our WordPress site to the HubSpot Content Optimization System (COS). This will allow us to work within the HubSpot user interface for all of our website updates, including content and new pages.

Pros and Cons

Pros

The HubSpot blog is what attracted me to the company. It's true inbound marketing at work. I actually implemented HubSpot at a previous company as a result of the blog. There is so much good content there I don't need to waste time on too many other sites when I need information. We publish our own blog on this tool.
HubSpot's keyword tool is critical to getting our schools noticed. Rather than spending a lot of time and resources on paid search, which is very common for schools, we're able to rank for important keywords our potential customers use when searching for schools.
Lead nurturing is simple and effective with HubSpot workflows - we've saved countless hours by setting up our landing pages and forms with automation. I've found HubSpot's automation tool to be extremely straightforward and easy to use.
Reporting continues to get better and better with HubSpot. Like everyone else, we hate wasting money. There are many, many different reports - custom and created - that make marketing ROI reporting simple. We especially use attribution reporting as a key ROI tool.

Cons

The app is good, but could be better. There are times when I'm searching for contacts and I'm unable to get the info I need.
The interface for the blogging tool is very good, but I would like to see more customization options.

Return on Investment

More leads.
Faster and more efficient conversion.
Less cost per lead.
Less cost per conversion.
Higher lead to conversation ratio.

Likelihood to Recommend

HubSpot is a great tool for companies who want to lower their cost per lead and cost per customer metrics. Going inbound is a no-brainer for most industries, and there's no better way to do it than by choosing HubSpot. I wouldn't have implemented it twice, at two different companies, if I didn't believe that.

Companies should consider their current paid marketing budget. Is ROI provable? They should also consider size - I know in some instances HubSpot might not be enough. But, I think the company is scaling up to the point there are a lot of large enterprises coming on. Customers should also consider their current CRM - is HubSpot's CRM enough? If not, does the current one integrate with HubSpot's marketing module (more than likely, the answer is yes).

HubSpot Marketing Hub Feature Ratings

Using HubSpot

Likelihood to Renew

We can't reach our marketing and growth goals without HubSpot. We just don't have enough employees to manage this for us. HubSpot really is part of our marketing team - it goes beyond software.

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