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Don't waste your time on other marketing automation platforms!
Updated June 16, 2015

Don't waste your time on other marketing automation platforms!

Amanda Daume | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Social
  • Content
  • Reports
  • Contacts

Overall Satisfaction with HubSpot

We currently use HubSpot across our entire organization and across the marketing departments of our clients. A fully integrated system, HubSpot keeps us all on the same page and on track when it comes to building, managing, and executing our campaigns. From assigning tasks and setting deadlines to managing metrics and capturing leads, the HubSpot's innovation provides all the tools we need to be successful.
  • The campaign reporting tools and metrics are phenomenal. It's a huge benefit to be able to see where campaigns are most successful and where the weaknesses are.
  • The work flow tools are incredible. We are able to drill down to accommodate all kinds of complexities.
  • HubSpot definitely excels at providing list segmentation tools. This piece is critical for hitting the right people with the right message.
  • Some of the 3rd party integrations aren't as intuitive as others. Maybe offering a certification for the Salesforce -> HubSpot integration could be helpful!
  • I've seen a significant increase in employee efficiency and productivity, myself included.
  • The amount of lead intel is invaluable.
HubSpot seems much more intuitive and better integrated across the various channels of marketing. It's definitely includes a much more robust set of tools.
Less than 10,000
  • Email marketing
  • Lead nurturing
  • Landing pages
  • List segmentation
  • Social marketing
  • SEO
  • Blogging
HubSpot really isn't something that a marketing professional can just do on the side and expect to see results. There needs to be a tremendous amount of focus dedicated to the platform in order to move the needle. Prospects would definitely need to understand that. Even though it's a comprehensive, easy-to-use tool, it still requires a lot of time and energy to be successful!

Using HubSpot

I feel like we've been so spoiled with the capability and usability of HubSpot; switching to another platform would certainly seem like a downgrade. HubSpot is constantly innovating to build and integrate more tools in a way that makes using the platform seamless and easy. It's definitely a no-brainer.