HubSpot: A Dream Come True for Every Marketer!
February 27, 2015

HubSpot: A Dream Come True for Every Marketer!

Gabriella Cacanindin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is the key software used in the Sales & Marketing department. It is used for email marketing, social media, landing pages, CTA's, as well as our CRM. It is extremely user friendly, saving my team and I an exceptional amount of time. HubSpot also provides a remarkable reporting tool to keep track of every single marketing initiative and the ROI.
  • Social Media: HubSpot's social media tool allows you to publish and track all social posts from Facebook, Twitter, Google+, LinkedIn, and LinkedIn groups. It keeps everything centralized and segmented according to your marketing needs.
  • CRM: HubSpot provides the ability to track deals and contacts seamlessly. The SideKick feature syncs with Gmail to track email opens as well as the links clicked on by the recipient.
  • HubSpot COS: The content optimization system keeps the backend of your site clean. HubSpot is the complete inbound marketing platform, so that your customers get a seamless experience from social media to email to your website.
  • There have been a few bugs with the Sidekick Integration with the same photo autopopulating for each contact.
  • Clients often request custom integrations to HubSpot forms or in the backend of the CRM.
  • Increased employee efficiency through reporting features and email templates
  • Ability to track activity of contacts in CRM and how engaged they are/when they are ready to buy. Helps optimize our sales process.
As a marketer, HubSpot makes my job easier and more efficient. I am able to accomplish more on a daily basis because of the functionality of the tools. I am able to create a campaign, track its effectiveness, and continuously learn and grow from this process.
  • Are you using multiple sites to manage your marketing? Ex: MailChimp, HootSuite, CMS, Constant Contact, Salesforce. If so, HubSpot can consolidate and optimize your efforts with its functionality.
  • Do you want to segment your customer base using lists that dynamically update?
  • Do you want automated email workflows to be triggered by specific form fields?
  • Do you want to see exactly how effective each marketing campaign is?
If your answer is yes to any of these- HubSpot may be the perfect fit!

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
8
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated