A very good and complete tool
Bianca Armasu | TrustRadius Reviewer
February 28, 2015

A very good and complete tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

We are using HubSpot to communicate to our B2B database and are very happy with all the functionalities. The most important one is the ease of use, the HELP has answers to almost any question one might have, if not you receive a call within five minutes. We have the API integrated for all the automation we could use (user subscription, weekly activity reports, etc). I would like more visibility on cumulated statistics, but then again few ESPs have this. We used landing pages and they are a great asset, gives us a lot of liberty to A/B test. I totally recommend it, especially for managing smaller databases.
  • Easy A/B testing
  • Create landing pages
  • Manage database by creating personas
  • Cumulated statistics
  • Contact management
  • Higher engagement obtained by recurrent email campains
I consider HubSpot better suited for small databases.

HubSpot Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Landing pages
6
A/B testing
4
Mobile optimization
10
Email deliverability reporting
9
List management
6
Lead nurturing
4
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
5
Custom reports
5
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated