HubAwesome
June 11, 2015

HubAwesome

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot has been used by almost every company I have worked for. It allows for webpage and landing page creation, blogging, email, and more. It is an excellent tool for keeping all marketing activities in one place. Those managing the website through HubSpot are able to see what the blogging group is doing as well as the email team. It is an excellent platform.

Pros

  • Email - Great analytics, allows you to preview emails across multiple devices. Light years ahead of Pardot.
  • Landing Pages - Super easy to set up.

Cons

  • HubSpot is always improving and growing. A couple weeks ago I would have asked for HubSpot to show email client share in the email analytics section. However, that has been implemented.
  • HubSpot allows users to track leads throughout the entire buying cycle. All the way to the sale.
  • HubSpot makes sending emails and setting up landing pages a breeze. It is super helpful at increasing efficiency.
HubSpot crushes Pardot. Pardot is light-years behind HubSpot with email marketing. Any email marketing worth his weight in salt would be able to tell you [what to] think within 10 minutes of using each platform. For example, compare the nurture program features on both platforms. Next ask yourself why Pardot always returns a value of 0 for soft bounces. If this is the case, then why even have that metric.

I have also sent emails through Pardot that have received higher than usual hard bounces. I looked into this and found that Pardot does not immediately remove hard bounces. That's right - if you send an email on Monday and a lead hard bounces, there is a chance if you email that same lead on Thursday they will be in the hard bounce report again.
HubSpot is great for marketers who have a strong background in coding and for those who have no coding experience at all. I have published templates on the HubSpot marketplace, but have a co-worker with almost no HTML experience easily crafting great emails.

It is a platform that is easily usable by folks at all levels. I could definitely learn more and get more out of the platform.

HubSpot Marketing Hub Feature Ratings

9.4
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
9.5
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
9.5
Social sharing and campaigns
10
Social profile integration
9
8.3
Dashboards
10
Standard reports
8
Custom reports
7
9.3
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
8

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