Purchased HubSpot 5 Years Ago and Never Looked Back
August 11, 2015

Purchased HubSpot 5 Years Ago and Never Looked Back

Kathleen Slattery Booth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Professional

Modules Used

  • All of them!

Overall Satisfaction with HubSpot

HubSpot is being used across my entire organization. We use both the marketing software and the CRM (as well as Sidekick) for our own marketing and it has been very impactful in helping us to track our marketing performance and generate more leads. In addition, we work with 15+ companies that use HubSpot for their marketing. We chose to become a HubSpot partner agency because it is the best tool for us as an agency to operate more effectively in improving our customers' marketing and it also makes it simple to track, measure and report the impact that our work is having on their bottom line.
  • One centralized dashboard for tracking all of your marketing activities
  • Checklist-style approach to ensuring that users are optimizing their pages, emails, etc. for SEO (a "for dummies" approach)
  • Integration of CRM and marketing software eliminates data silos
  • For users that have been HubSpot customers for a long time, the amount of content in the portal can be overwhelming. Better folder structures for workflows, lists, etc. would help to eliminate this clutter.
  • More custom reporting would be nice. For example, I would love to be able to auto-generate an email to my sales team of all new leads that have converted in the last week.
  • A lead rotator would be good. When new leads convert, it would be great to be able to auto-assign them to different salespeople on a pre-set rotation schedule.
  • More leads
  • Better understanding of what is working and what is not
  • Much more efficiency
  • Pardot,Marketo,Act On,SharpSpring
All of these other products have elements of what HubSpot has, but I find that none bring together all of HubSpot's features. What really convinced us to sign on with HubSpot (and stay with them) is the support they provide. Their team is amazing and you always get a live person on the phone with very little wait.
Are you committed to the inbound marketing methodology? HubSpot is more than a software tool and companies that do the best are the ones that see it as part of a bigger strategy and are committed to consistently implementing their inbound marketing efforts.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
9
Custom reports
6
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10