Amazing tool for businesses willing to invest time and budget in their marketing efforts.`
December 10, 2015
Amazing tool for businesses willing to invest time and budget in their marketing efforts.`
Score 10 out of 10
Vetted Review
Software Version
Professional
Overall Satisfaction with HubSpot
Landscape Leadership is an inbound marketing agency working with green industry organizations like landscape maintenance companies. We are a HubSpot partner agency, and we help all new clients implement HubSpot into their organizations as part of their marketing efforts.
Our agency uses HubSpot internally, and we use the platform to execute on all the strategies we put together for clients on a monthly basis as well.
We love that it ties all our efforts together into a single platform, allowing us to see everything we're doing for clients — and how effective it is — on a single dashboard and analytics report. It's really helped our clients wrap their heads around the inbound marketing framework, too.
Our agency uses HubSpot internally, and we use the platform to execute on all the strategies we put together for clients on a monthly basis as well.
We love that it ties all our efforts together into a single platform, allowing us to see everything we're doing for clients — and how effective it is — on a single dashboard and analytics report. It's really helped our clients wrap their heads around the inbound marketing framework, too.
- Campaigns: HubSpot's Campaigns tool has really improved in the past year or so. It's a great tool to help pool all the marketing resources from a coordinated effort into a single dashboard to see their effectiveness.
- Email: The email marketing tool is fabulous! HubSpot has added a lot of additional features recently that allow very granular personalization that increases open, click-through and overall engagement rates.
- Technical support: Second to none. The online Knowledge Base articles are great (as well as the HubSpot Academy training modules), but the telephone support is really where it's at. I've never encountered an issue that tech support hasn't been able to help me solve within a half hour. And they're the friendliest folks I've ever talked to.
- Reporting: Analytics leave a bit to be desired. The Marketing platform analytics are great, and the CRM (Sales) analytics are pretty robust as well, but linking the two still needs work. The paid reporting add-on is a step in the right direction, but these types of analytics should be free for all users — our success as marketers depends on access to data and the simple visualizations that the add-on provides.
- In Landscape Leadership's case, HubSpot has really given us a clearer perspective on our sales pipeline (particularly since the CRM was released in 2014 after the Inbound conference) and allowed us to better cater to leads in different stages of the funnel.
- Our customers have seen increased visits to their websites and better performance on lead-generation campaigns. They've also found it easier to nurture those leads.
HubSpot was already in place when I joined our agency, and I learned it on the job. As an agency professional, working with this platform has helped me become proficient with a single fantastic software tool and allowed me to step back from the technical intricacies and focus on strategy for my clients instead.
HubSpot has also helped our clients eliminate complex, hard-to-track marketing stacks by combining all their efforts into a single software application.
HubSpot has also helped our clients eliminate complex, hard-to-track marketing stacks by combining all their efforts into a single software application.
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