Freedom, Flexibility, and Ease-of-Use!
December 10, 2015

Freedom, Flexibility, and Ease-of-Use!

Melissa Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Hubspot is currently being used for the majority of our content marketing efforts today and is replacing some of our legacy systems for sending email marketing to our customer base.
  • Managing contacts and following a customer through their social activity as well as their activity on your website is pretty "creepy cool" as we call it.
  • Designing and sending email is really simple.
  • Hubspot Academy (as well as their live technical support) is amazing. It makes it so easy to learn any feature of the product.
  • I'd like to see more flexibility with the email and page templates. Once I am in the middle of designing, it seems difficult to change the layout. (But to be fair, I'm new to the software. It could be a learning curve issue.
  • Better reporting capabilities than we had using Emma.
  • Emma
I was not the decision-maker for implementing the software, but I am impressed with the capabilities and ease-of-use. It is a full-blown package for content marketing and reporting, versus an email sending tool.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
8
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated