Freedom, Flexibility, and Ease-of-Use!
Overall Satisfaction with HubSpot
Hubspot is currently being used for the majority of our content marketing efforts today and is replacing some of our legacy systems for sending email marketing to our customer base.
Pros
- Managing contacts and following a customer through their social activity as well as their activity on your website is pretty "creepy cool" as we call it.
- Designing and sending email is really simple.
- Hubspot Academy (as well as their live technical support) is amazing. It makes it so easy to learn any feature of the product.
Cons
- I'd like to see more flexibility with the email and page templates. Once I am in the middle of designing, it seems difficult to change the layout. (But to be fair, I'm new to the software. It could be a learning curve issue.
- Better reporting capabilities than we had using Emma.
- Emma
I was not the decision-maker for implementing the software, but I am impressed with the capabilities and ease-of-use. It is a full-blown package for content marketing and reporting, versus an email sending tool.
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