For Mid-Market B2B, Cannot Recommend Enough!
December 11, 2015

For Mid-Market B2B, Cannot Recommend Enough!

Gregory Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with HubSpot

HubSpot is more than just an inbound marketing tool for our organization. We use HubSpot to host and build out our website; deliver fresh, compelling content to our target audiences; run prospect and customer facing email marketing campaigns; and more. It is a remarkably comprehensive, extremely flexible tool.
  • HubSpot does content management very well. The blog loop allows tons of room for customization, the web development and design features are solid and have improved over the last year. With the right development, the possibilities of what you could achieve with the tool in this area is really almost limitless.
  • The social media app is very intuitive and makes scheduling posts, and recycling content for maximum impact, very quick and easy.
  • The workflow capabilities are excellent and have improved tremendously over the last year. Great flexibility in terms of setting up marketing automation based on any variety of contact properties or interaction variables.
  • The email app has a lot going for it. The system for tracking opens and click is robust, the features that drive email responsiveness are flawless -- it takes a lot of the work out of ensuring your email communications will look good on all the common clients/environments. But, just so you can do your due diligence, there are preview tools powered by Litmus.
  • The customer service is very, very good.
  • Reporting/analytics in HubSpot is, in my opinion, a weak spot. Whereas a platform like Salesforce CRM provides enormous flexibility for digging into your data, HubSpot reports are quite static. There is a reporting add-on that costs extra and would seem to fill the gap for organizations that must have robust reporting capabilities.
  • While the email app is very powerful in terms of design and tracking, HubSpot shares a few limitations in common with other email service providers, stemming from their very understandable need to protect their servers' trust ratings. For example, once an email to an intended recipient has hard bounced, that recipient is permanently blocked unless they manually "opt" back in, by interfacing with HubSpot. If you intend to use the tool to communicate with clients, this can be problematic. (Otherwise, for purposes like inbound marketing, probably not a big problem.) A Transactional Email add-on bypasses the block, at a cost. However, if you have these issues with deliverability, HubSpot's deliverability team will work with you to suggest a resolution. Their customer service is very good.
  • The webpage templating / designing is very good, and it has improved tremendously over the last two years. However, there are still ways HubSpot can continue to improve here. We sometimes find ourselves building more templates than we would like, simply because the end users don't have the flexibility they require in the page designing tool (which implements the templates). That said, HubSpot has already made strides in this area, and I believe they intend to continue adding additional flexibility based on customer feedback.
  • HubSpot has helped us achieve significant gains in organic website traffic.
  • Large gains in lead generation and conversion rate, with better attribution than we've ever had.
  • Far greater visibility into the approaches and messages that are resonating with our audience, which has helped to drive the mentioned improvements.
HubSpot is outstanding for small to mid-market business-to-business content marketing.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
Not Rated
Standard reports
5
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated