HubSpot. AKA: Holy crap look how much of my time I've freed up!
December 11, 2015

HubSpot. AKA: Holy crap look how much of my time I've freed up!

John Englezos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Professional

Overall Satisfaction with HubSpot

We're using HubSpot across our whole organisation - from the marketing to the CRM. It links up our sales and marketing like no other software can. It streamlines the process. In addition to that, the way we're able to use their COS means only one login for my staff - from content writers, social media, to SEM managers, and now even PPC. No other software does this.

Pros

  • Blogging - It gives you suggestions as you write so that you never miss out on SEO.
  • Automation / Workflows - Simple yet sophisticated, it can do as little as you want or as much as you like. My favourite part is the website integration, which allows me to send automated emails to those in my database who perform different actions on my website (eg: visit pricing page 3 times in a week).
  • Social Media - the way you can monitor keywords and contacts in your database so that you can reach out to them when they need you is awesome.

Cons

  • Workflows - my only gripe is the "if yes / if no" - it works perfectly however the aesthetic of the page makes it a little more difficult to see where the automation will branch.
  • More leads in the pipeline.
  • More sales, due to the automation and content we put out.
HubSpot annihilates ONTRAPORT. The emails are way better, the landing pages are about 100x better, the list building, the segmentation, absolutely everything about HubSpot is better than ONTRAPORT, which is why I moved away from using ONTRAPORT and toward HubSpot.
The version I use - professional - is probably not suited to smaller businesses / mom & pops. However, the basic version would fill the need, but I think the basic version would be better with some minor automation tools or at least the ability for one email follow up. That's the only thing I don't like about the software.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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