HubSpot is a Great Solution for Marketing Automation
December 14, 2015

HubSpot is a Great Solution for Marketing Automation

Patty Meister | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is our main marketing platform. It's currently used to automate our marketing programs, including email marketing, landing pages, social media and our blog. We also use the tool to score leads, and automate our lead nurturing process. It's easy to measure the success of our programs through the reporting.
  • HubSpot is great for automating workflow emails, creating new campaigns, landing page creation and compiling lists.
  • They have a great training program for gearing up with HubSpot. They also have training videos that can help you on your own pace.
  • HubSpot support is one of the best around. You can call or email them. They respond quickly, and if they don't have an answer for you, they will take your number and call you back once it is solved. I've called them with unique challenges and they've patiently helped me to work out the best possible solution to help me get what I need from the tool.
  • Overall, I'm happy with HubSpot and glad I chose it over other solutions. However, everything in HubSpot is created in different modules. It is sometimes hard to identify which module has the setting you are trying to change. It's frustrating at first, but it gets easier to identify after you've been using it for a while. HubSpot support is quick to help with this.
  • HubSpot has a ton of criteria you can use to compile lists. List criteria can become more complicated than it needs to be, very quickly. Again, HubSpot support can help you understand what you need and simplify the criteria needed.
  • HubSpot has increased our efficiencies.
MailChimp, Hootsuite
HubSpot is a great choice for any size company. It scales to fit your company's needs. HubSpot gives you control over your marketing processes so you can concentrate on content.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
8
Dashboards
10
Standard reports
9
Custom reports
7
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated