Full of features, I want more.
August 09, 2016

Full of features, I want more.

Matthew Turner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We primarily use HubSpot within the marketing department. Although some sales persons use it as needed. It's used for marketing automation, website and email data analysis, social media, and data reporting. It's very helpful, and allows us to do the job of a large marketing team, with just a few people.
  • Continuous product updates
  • Tons of education and support
  • Too many features to count: segmentation, true A/B testing, reports, on and on
  • While there are a lot of features, it is still missing a few I would like (timeline activity as a field)
  • Still a lot of bugs throughout the system (random site-wide stats errors, contacts server downtime)
  • It's opened our eyes to data and testing, which has allowed us to be more targeted and thoughtful concerning our marketing. Better marketing = more money.
  • On the other hand, there is so much to look at, it can be easy to waste time and resources on projects that don't turn out.
HubSpot is great for medium-sized businesses. It may be overkill for smaller businesses that don't do a ton of daily marketing tasks. But it's scalable, and has different tiers for different business applications.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
10
Custom reports
8
API
10
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated