HubSpot... Game changing marketing software!
September 09, 2016

HubSpot... Game changing marketing software!

Amber Klein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot for our marketing as well as for our clients. We are a HubSpot partner agency so we do resell HubSpot to our clients. This means that we use multiple HubSpot portals for many many different reasons. It addresses different business problems for all of our clients but I think the most consistent one across the board is the problem most people have with not knowing who is coming to their site or what they're doing there. This solves that.

Pros

  • User-friendly and intuitive. All of the tools are easy to use and learn.
  • Support. Available nearly all the time. Incredibly helpful.
  • Ability to track contacts, what they're doing on your site, etc.

Cons

  • I don't love that some of the functionalities cost more.
  • The knowledge we have about our customers is unlike any information we've had in the past.
  • We've been able to convert more visitors into leads and close more leads into customers using this software.
HubSpot is a great tool for companies who are interested in understanding what happens with their digital marketing and how their visitors are using their site. This type of knowledge is especially effective for business types that have long sales cycles and/or require a lot of education to the consumer.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
8
Social profile integration
8
9.3
Dashboards
9
Standard reports
9
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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