HubSpot - A Great Mktg Automation Tool For Small Biz
September 27, 2016

HubSpot - A Great Mktg Automation Tool For Small Biz

Patrick Lynch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

We use HubSpot for all of our content marketing, web/user experience, e-mail marketing, analytics, CRM, and lead generation. HubSpot is vital to our organization in that our entire marketing and sales process is effectively run thru the software. HubSpot has provided us with the important enabling tool that has allowed us to build an inbound marketing strategy.

Pros

  • HubSpot provides the structure and tools to allow for effective content marketing - especially blogging.
  • HubSpot customer service is outstanding. This is mission critical for a small business with a limited marketing staff.

Cons

  • The e-mail functionality between HubSpot and Outlook requires additional work and careful attention. Images can get messed up and formatting can get a little weird.
  • It would be great if HubSport would lower the cost thresholds for the number of contacts that can be stored. We have to carefully manage our lead generation database so that we keep our totals with their cost parameters.
  • With HubSpot, our revenue has grown year over year. Additionally, our key marketing metrics (page visits, conversions, and leads) have all increased.
HubSpot is the ideal marketing automation software for small businesses looking to increase the effectiveness of their marketing strategy and execution. The software is affordable, loaded with a lot of great functionality and they have outstanding customer support.

HubSpot Marketing Hub Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
9.3
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.2
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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