Analyst's Review of HubSpot
September 26, 2016

Analyst's Review of HubSpot

Taylor Lyles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Currently we use HubSpot as our marketing automation platform. We use it for promotion email, marketing email, industry email, AdWords, Google Analytics, Blog, landing pages, etc.

Pros

  • The email platform is really easy to navigate and use.
  • The new workflow platform is easy to understand a contacts path and visualize outcomes.
  • Integration with the CRM is seamless.

Cons

  • Not being able to export a view of contacts on the CRM side.
  • Projects and calendar app is not connected. This limits the ability for the system to be used as a project management tool.
  • 3 months in we can definitely tell [there is] a lift in our customer engagement.
  • Customers are more willing to do business online in a low cost model.
HubSpot is great for medium sized business with marketing and sales groups that have to wear multiple hats. It tries to simplify tasks which is great in that scenario.

HubSpot Marketing Hub Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
7
Triggered drip sequences
10
Lead Management ()
Not Rated
5.0
Calendaring
5
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
10.0
API
10
Role-based workflow & approvals
10
Customizability
10

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