Great software for a firm starting inbound from scratch.
October 10, 2016

Great software for a firm starting inbound from scratch.

Brad Kerwin, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Hubspot is used within our firm to enable our inbound marketing - creating content, managing social media, contact pipeline management, and providing eDM capabilities.
  • Flexibility - the marketing applications from the software are really broad. Gives a great degree of freedom to execute your marketing strategy.
  • User training support - the Academy and Certification processes are excellent. Coming in with no experience in Hubspot or inbound - no problem. Thorough documentation, walk-throughs and ed materials available online 24/7
  • The flexibility of the system can almost give you too many options upfront. Some guidelines between what's mandatory, basic and advanced uses would be good.
  • Immediate improvement in content creation capability, directly resulting in data quality improvements, customer needs analysis, and new content. Resulted in 100% increase in web traffic and lead growth almost immediately.
HubSpot is excellent for a firm with no other CRM/marketing automation tools and that is starting from scratch.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing
7
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
6
Dashboards
10
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated