Item: HubSpot Marketing Hub
Rating: 8
Author: Dean Asher

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

Hubspot is primarily used in the day-to-day by the marketing team, and frequently used by our field sales reps. It allows us to both create content for our customers through blogs, emails and landing pages, and also host external content we've created to better utilize it in multiple places. This also helps with lead scoring, which the sales team in turn use to better target prospects more interested in our products and services.

Pros and Cons

Pros

Blogging
Email
Web page design

Cons

Bugs in blog and email performance analytics
UI changes frequently without significant improvements
Difficult to implement built-in search functionality to blogs without paying for Google Search

Return on Investment

Improved click-throughs
Better lead nurturing

Likelihood to Recommend

For marketing teams interested in doing more blogging, targeted emails and content sharing, and want a single platform that allows them to do all of this in one place and better analyze their data and metrics, Hubspot is a strong choice. It's probably not best suited for very small teams, or teams with "captive" audiences such as schools or strictly internal marketing teams who don't need to actively attract unknown prospects and convert them into qualified leads.

HubSpot Marketing Hub Feature Ratings

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