Great marketing automation platform for marketing department short of resources
December 05, 2016

Great marketing automation platform for marketing department short of resources

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is mainly used by the marketing department in my organization, and sometimes the sales department uses the CRM. HubSpot mainly helps with solving the manpower problem of the marketing department, as it is a marketing automation platform with great analytics, tracking, and optimization. It makes my job as a one-woman-band department head so much easier and more efficient. It also has a great academy for learning all kinds of inbound marketing related strategies and knowledge.
  • Marketing automation
  • Website builder
  • CRM
  • HubSpot support offers contact through phone or email. I personally prefer contact through email because of the call quality and sometimes accent issue, but their email support staff are not as knowledgable as those on the phone.
  • There are not many functional updates, but they do update the interface quite often, sometimes a bit too often...
  • Would love to see more development on the analytics side
  • We generated a great amount of leads once we got the marketing automation machine going
  • None
I have not used other marketing platforms. I am using HubSpot because we have been using it for a long time and it was passed down to me.
It is a great platform for those who are inbound beginners, short of man power and would like to automate as many marketing actions as possible. But once you use HubSpot for a bit longer, you realize the platform itself has different limitations that put constraints to your marketing plan, especially on the SEO side where you want to change some coding.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated