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Marketing Automation Made Easy
Updated November 30, 2016

Marketing Automation Made Easy

Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We currently use HubSpot in a variety of capacities from scheduling email, to blog and social media postings. Our newly created website was built entirely on the HubSpot platform. We recently updated our website to the HubSpot platform which gives us many more options to categorize our leads to the specific portions of the Buyer's Journey. Soon, we will also be adding a variety of smart features (adding Hello, X or mentioning their location, etc.) to personalize our customer's experience.
  • Setting up a productive sales funnel through forms, workflows and automation.
  • Reporting on how effective your pages are by monitoring your on page SEO.
  • Great for larger teams as there are different roles that you can set each person up with.
  • It can be a bit intense at the beginning because the system can do so much.
  • When updating to the new CRM, our conversion has increased because we are able to connect with prospects while they are still browsing our website.
  • Our customer service has been raised as we can record phone calls and note any communications with our clients.
HubSpot is great for smaller and larger companies because it can be set up to fit your needs.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using HubSpot

35 - We use HubSpot in a variety of functions. Originally, we started with our marketing (landing pages, email blasts, social media) and continued to add including adding our Sales Department in their CRM software. There are a variety of add on features available so that you can mix and match your business' specific needs.
3 - Outside of our Sales Department, we have 2 Marketing Professionals who support different aspects of HubSpot as well as our Vice President of Sales. We also team up with one of HubSpot's Diamond Partner Agencies to get the most out of our account. Depending on what you are looking to do, HubSpot can be managed with 1 person in house to a full team.
  • Website and Landing Pages
  • Email Marketing
  • Sales CRM
  • Social Media monitoring
  • Keyword Search Function
  • Ads Feature
  • Integration with our Video hosting site, Wistia
  • Continuing to build our website
  • Smart content on our website
  • Fully integrate our whole team (Marketing, Sales, Graphics, Production) in one software.
HubSpot never fails to deliver unbelievable customer service. Each of our reps has the opportunity to ask questions directly to one of their reps within the software which frees a lot of us up from finding and answering questions. HubSpot also listens to suggestions of options that companies feel would be beneficial to add.