Absolutely LOVE HubSpot - great usability!
Updated July 10, 2018

Absolutely LOVE HubSpot - great usability!

Eden Penman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We currently use HubSpot for our marketing campaigns, social media publishing and email tracking. We are also currently integrating the HubSpot tracking metric with our CRM database to use lead scoring for not only new customers, but also for our existing accounts. HubSpot is also the host for our website and we have integrated an additional Shopify site domain for tracking and campaign workflow purposes.
  • Web, Email, Social, SEO, Page performance, AB Testing metrics (essentially all metrics a marketer would look at can be tracked on HubSpot)
  • Workflow and Campaign Automation tools
  • Integrations and Apps
  • Ease of website updates. Modules and coding are easy to rearrange, update and change
  • Excellent customer service and fast response times to inquiries/ challenges
  • Trainings and community
  • No Webex meeting tool integration
  • More in depth website auditing for SEO, Ranking Words, Backline profile
  • No Instagram integration
  • Sales reporting for marketers to track entire funnel easily
  • Great email campaign ROI
  • Website updates and promotion since the move to HubSpot in 2016 has led to more leads and conversions than in company history
  • Website views and social impressions have more than tripled since using HubSpot
  • Social engagement and internal time to strategy instead of tactics
  • Great for marketers who want to host a website in an easily edited platform.
  • Also great for web-based content offering and automation.
  • New sales tools are great for sales/ marketing integration and alignment!

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
9
Event/webinar marketing
5
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated