Item: HubSpot Marketing Hub
Rating: 10
Author: Gray MacKenzie

Overall Satisfaction with HubSpot

Pros and Cons

Pros

The integrated platform is critical for efficiency - everything in one place is a major time-saver.
The contacts database is well-designed and easy to use.
The HubSpot Websites Platform has made huge progress in just a few short years. Website personalization is the single biggest unique differentiator of the HubSpot COS.

Cons

The HubSpot CMS/Sites/COS (Content Optimization System) has made incredible progress since launch, but still lacks any built-in eCommerce or multi-lingual functionality. The future is bright, but it's still the future :)

Return on Investment

Our lead generation through our website has increased exponentially.
Visit-to-lead ratio has jumped significantly.
HubSpot has allowed us to stay in touch with leads and customers much more efficiently

It's important to understand where you're currently spending time and money, and what the return is on that investment.

HubSpot looks pricey at first, but it has so many tools in one place and unifies the user experience - it makes it much easier for the same people to manage multiple segments of your online marketing efforts, and even to tie offline work into online activity.

Using HubSpot

Users and Roles

Support Headcount Required

Likelihood to Renew

It makes our growth team much more efficient, provides clear data-based feedback on our marketing effectiveness, and it's easy to use and standardize for our entire team.

Reports are easily generated, while work is easily accomplished by team members or external contractors. Everything being in one place makes it a no-brainer.

After launching dozens of new HubSpot sites for clients and using the HubSpot software since early 2012, this is one of those platform decisions that I don't regret at all. Very pleased with HubSpot.

Comments

Please log in to join the conversation

HubSpot Is More Efficient & Effective For Online Lead Generation

Software Version

Modules Used