HubSpot is good, but could be great
August 14, 2019
HubSpot is good, but could be great
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
We're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.
- Information sync between Hubspot and Salesforce.
- B2B lead nurturing across multiple channels.
- Ease of use and intuitive user interface.
- Email template management system is outdated and has lots of limitations.
- No PPC integration.
- No automated lead database cleaning.
- Relatively easy to set up and use.
- Increased lead conversion and goal achievement.
- Decreased churning leads.
Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution regardless of the package while Eloqua is a combination of tools that appear to live separately and are not well integrated.
25,000 to 100,000