HubSpot is good, but could be greathttps://www.trustradius.com/marketing-automationHubSpotUnspecified8.314551012019-08-14T16:53:11.386Z
August 14, 2019
HubSpot is good, but could be great
Score 7 out of 101
Overall Satisfaction with HubSpot
We're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.
- Relatively easy to set up and use.
- Increased lead conversion and goal achievement.
- Decreased churning leads.
Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution regardless of the package while Eloqua is a combination of tools that appear to live separately and are not well integrated.
HubSpot is great for all sorts of businesses as they offer multiple packages. Depending on how robust your marketing stack is it may or may not be a great fit. If your goal is to automate a lot of routine tasks without spending a lot of money and having a friendly user interface - go with it. If you need native integration with some of the biggest CRM systems and in-depth reporting you may want to look at other tools. Also, if you have advanced knowledge in email production and sending, Hubspot's template editor has a lot of limitations.