TrustRadius
HubSpot is good, but could be great
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31455101
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August 14, 2019

HubSpot is good, but could be great

Score 7 out of 101
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

We're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.
  • Information sync between Hubspot and Salesforce.
  • B2B lead nurturing across multiple channels.
  • Ease of use and intuitive user interface.
  • Email template management system is outdated and has lots of limitations.
  • No PPC integration.
  • No automated lead database cleaning.
  • Relatively easy to set up and use.
  • Increased lead conversion and goal achievement.
  • Decreased churning leads.
Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution regardless of the package while Eloqua is a combination of tools that appear to live separately and are not well integrated.
HubSpot is great for all sorts of businesses as they offer multiple packages. Depending on how robust your marketing stack is it may or may not be a great fit. If your goal is to automate a lot of routine tasks without spending a lot of money and having a friendly user interface - go with it. If you need native integration with some of the biggest CRM systems and in-depth reporting you may want to look at other tools. Also, if you have advanced knowledge in email production and sending, Hubspot's template editor has a lot of limitations.

HubSpot Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability
8
List management
7
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
8
Custom reports
6
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated