HubSpot: Welcome home
Sam McCue | TrustRadius Reviewer
August 10, 2019

HubSpot: Welcome home

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use it across the entire organization. By implementing HubSpot along with an inbound marketing methodology, we are able to keep our sales pipeline full. Our company is able to scale with marginally less effort thanks to HubSpot's intuitive automation, attribution, and reporting tools. Identifying our audience has never been easier.
  • Marketing automation.
  • Closed-loop reporting.
  • Attribution.
  • Integration with some lesser-known CRMs.
  • Not built for companies who still cold-call.
  • Expanded our clientele.
  • Gave us superior insights into our ideal customer profiles.
  • Reporting allows us to create scaleable models.
HubSpot puts Eloqua to shame in so many ways. In terms of user experience, we’re talking night and day. If you want an intuitive product that’s easy to use and doesn’t require you to know technical or developer-sequence jargon, get HubSpot. Eloqua is almost like the Microsoft paint of marketing automation.
If you are building a sustainable inbound marketing campaign, HubSpot is your best friend. Creating content that adds value is only half the battle. The. You have to properly serve it up to your ideal customers in such a way that allows you to attract customers, convert them, and then delight them.

HubSpot Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
10
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
8
Dashboards
7
Standard reports
8
Custom reports
9
API
6
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
3