Item: HubSpot Marketing Hub
Rating: 9
Author: Sam McCue

Use Cases and Deployment Scope

We use it across the entire organization. By implementing HubSpot along with an inbound marketing methodology, we are able to keep our sales pipeline full. Our company is able to scale with marginally less effort thanks to HubSpot's intuitive automation, attribution, and reporting tools. Identifying our audience has never been easier.

Pros and Cons

Marketing automation.
Closed-loop reporting.
Attribution.

Integration with some lesser-known CRMs.
Not built for companies who still cold-call.

Return on Investment

Expanded our clientele.
Gave us superior insights into our ideal customer profiles.
Reporting allows us to create scaleable models.

Alternatives Considered

Oracle Eloqua

HubSpot puts Eloqua to shame in so many ways. In terms of user experience, we’re talking night and day. If you want an intuitive product that’s easy to use and doesn’t require you to know technical or developer-sequence jargon, get HubSpot. Eloqua is almost like the Microsoft paint of marketing automation.

Number of Contacts (List Size)

25,000 to 100,000

Using HubSpot Marketing Hub for B2C or B2B marketing

Both

Other Software Used

Databox, Adobe Photoshop, Teamwork Projects

Likelihood to Recommend

If you are building a sustainable inbound marketing campaign, HubSpot is your best friend. Creating content that adds value is only half the battle. The. You have to properly serve it up to your ideal customers in such a way that allows you to attract customers, convert them, and then delight them.

HubSpot: Welcome home

Software Version

Overall Satisfaction with HubSpot