If you're looking for an easy email platform, look no further!
Anonymous | TrustRadius Reviewer
August 16, 2017

If you're looking for an easy email platform, look no further!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with IBM Watson Campaign Automation

IBM Watson Campaign Automation is being used by our department to send emails to people who sign up on our websites to receive information about available and relevant education courses for them. Our clients are private colleges.
  • Very simple to use.
  • Very effective results.
  • Great user interface.
  • I struggle with the reporting at times. The reports UI can be easier to use and interpret.
  • The automation can get a tad tedious. It takes time to implement it.
  • Very positive impact! We generate lots of leads for our clients.
I have used many ESPs. What makes IBM Watson different is the ease to work on it and great UI.
Easy to use, but reporting can be improved upon.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
6
Mobile optimization
7
Email deliverability
7
List management
7
Triggered drip sequences
6
Lead nurturing
7
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
5
Calendaring
7
Event/webinar marketing
5
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
4
Standard reports
4
Custom reports
4
API
6
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated