Although there is a learning curve, mastering IBM WCA can prove beneficial for your email services.
February 04, 2019
Although there is a learning curve, mastering IBM WCA can prove beneficial for your email services.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with IBM Watson Campaign Automation
We use IBM WCA for our main email marketing efforts. For our clients, we have about 10-20 clients within the platform across 2 services -- one full service, the other self-service. For full-service accounts, our agency runs email marketing efforts on behalf of the client from start to finish, while our self-service accounts run email for themselves with our analysts available to assist when needed. We also use IBM WCA for our agency's client-marketing.
Pros
- Data integration / segmentation / list management -- the opportunities to segment and test data is second to none within WCA.
- Reporting -- Silverpop has pretty much everything I need for reporting
- Comprehensive -- Silverpop has virtually every tool I need for email marketing.
Cons
- Template Builder -- Can be very buggy with certain chrome extensions (i.e. Grammarly), can be slow to refresh when making changes, no auto-save features, requires HTML knowledge.
- Clunky UI/UX -- Overall, little time-saving features (Such as recognizing when you're in a folder and wanting to save a copy in that same folder or creating queries for people who don't open emails) seem to be overlooked.
- Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.
I've used Campaign Monitor, which also seems to be fairly clunky. While not a direct competitor, Infusionsoft was likely the most user-friendly experience I've had, however it lacked the control and uses that Silverpop has.
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