Overall Satisfaction with iContact
We use iContact to integrate with other website tracking tools and to send e-mails to various segments of subscribers. This is used by the digital marketing department and it addresses the business opportunity of staying in touch with our customers with news and offers that are important to them. We use iContact in coordination with a dedicated account manager, which is a major difference maker for us.
- Constant support from a dedicated account manager.
- Consistent deliverability of e-mail messages.
- Accurate reporting of clicks, opens and the ability to easily segment based on these.
- Ability to deliver to inbox based on days/times recipient typically opens.
- Reports on messages being forwarded or otherwise shared.
- More sends per month included in plans.
- Email marketing is always great for ROI when lists are segmented properly. Works well here.
- Guidance from dedicated account manager has helped increase ROI.