iContact reps must wear capes and fly!
April 25, 2018
iContact reps must wear capes and fly!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with iContact
We use iContact as a supplement to our current email service provider. We currently use it for online forms, registrations and newsletter management.
- Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
- Building forms for data collection and the code generator the for the site is very easy.
- Ensuring double opt-in is extremely straightforward.
- Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
- We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
- The regular version of iContact doesn't support event management or logic flows for automated messaging.
- Custom form fields have limited field type options (can't build a drop-down).
- No specific ROI as we use the tool for non-revenue generating activities and brand awareness campaigns.
We didn't select iContact initially, our team was handed it as an existing tool. Our other tool is Pardot which is connected to our Salesforce instance. We don't have iContact connected to the database because we use it for entirely different messaging. Since we didn't choose it, we didn't do any comparison shopping and don't have anything to 'stack' against it currently.