Competitive Content Syndication Partner
July 08, 2024

Competitive Content Syndication Partner

Patrick Mikolai | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with INFUSE

We partnered with INFUSE primarily for content syndication and distribution, addressing several business challenges for us such as content reach an visibility, and efficiency in content distribution.

Pros

  • Program set-up
  • Communication
  • Data quality
  • Lead rejection process

Cons

  • Bottom-funnel programs to invest at a lower CPL
  • Post-program engagement
  • Increase in net new leads
  • Increase in MQLs over time
  • Increased visibility within accounts beyond the prospects currently in our database.

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

Based on our experience, INFUSE is well-suited for scenarios where expanding the reach and visibility of our content is crucial, such as content marketing campaigns and establishing industry thought leadership. The programs are effective for driving top-of-funnel engagement. While the lead quality was excellent, post-program lead engagement remained low. Therefore, based on our experience, these programs are not ideal for rapidly and immediately increasing the pipeline.

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